Develop and execute a content strategy that aligns with the company\xe2\x80\x99s overall goals and objectives
Create and manage the development of all content, including high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copies
Manage the content development process from concept to delivery, including writing, editing, and proofreading
Serve as an exemplary writer, consistent with our company\xe2\x80\x99s tone and mission. Focus on writing clear, concise, well-polished copies
Collaborate with internal teams, such as product development, marketing, and customer service, to ensure that all content is accurate, user-friendly, and effective
Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing before publishing
Continuously measure and improve content performance; create reports leveraging Google Analytics, Uber Suggest, and social media analytics tools
Build and maintain editorial calendar and written guidelines
Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product\xe2\x80\x99s core benefits properly and consistently
Stay up-to-date on industry trends and best practices in content development and apply that knowledge to the company\xe2\x80\x99s content strategy
Interact with other content specialists and internal team members to create and review all content & ensure a consistent message
Educate the organization to adopt better content creation practices through frequent testing of new content formats and distribution methods
Manage a team of content writers
Management of all creative resources including designer and illustrator
Desired Candidate Profile
8-10 years of content marketing or direct copywriting experience
Strong understanding of financial regulations and compliance (Will be an added advantage)
Minimum of 5 years of experience in content development, with a focus on the financial domain
Strong writing and editing skills
Familiarity with content management systems, search engine optimization, and analytics
Strong communication skills
Experience managing a team of content developers
Excellent grammar, punctuation, and spelling skills
Experience/consistent performance in a deadline-oriented environment due to tight time restraints and the volume of work
Ability to manage multiple projects and juggle priorities
Clear, effective communicator- verbally and in writing with the ability to be persuasive
Ability to analyze and present content and social media performance
Demonstrated ability to work productively with peers in a cross-functional capacity
Ability to work well in a fast-paced, deadline-driven environment
Strong project management skills and ability to multitask
Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
Editorial mindset that seeks to understand what audiences consume and how to create it
Strong knowledge of content marketing strategy and channels
Qualification
Bachelor\xe2\x80\x99s or Master\xe2\x80\x99s in marketing, communications, journalism, or a related discipline
Minimum Experience: 8 years Maximum Experience: 10 years
Job Category: Sales/Marketing Job Type: Full Time Job Location: Remote
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