Job Description

Total 6-8 Years Exp- Excellent people and management skills to interact with cross-functional teams and third parties- Keen interest in lifestyle/fashion- Strong creative mindset- Thinking and problem solving - ability to analyze data and make conclusions- Innovation and creativity - ability to come up with new ideas and bring them to life- Ability to work on multiple projects and multitask- Initiative and follow through - get going on tasks and see them through despite obstacles : Collection positioning : overall brand idea- Understand the collection USP/philosophy with design team and build launch story- Assist in defining the core communication for collection for marketing & branding- Ensure internal teams are well aligned on the communication for a synchronized launch- Grow the overall business of the brand working closely with the design / product team by driving marketing and branding initiatives across all touch points- Develop and lead brand positioning conversations and plans Collection launch : Marketing pegs, product pegs- Work on Monthly marketing pegs for The collection launch. Ensure all launch elements(Communication, Imagery) are ready before launch- Define opening brief for the content team as per different styles- Brief & review content for Social Media, Banners, Mailers, influencer marketing, and any other marketing communication channels- Plan visual imagery of collection as per the positioning- Brief & close shoot plan with agency/ internally (approvals)- Plan and help execute videos at the category, sub-category & product level- Review overall launch on-site - opening lines, banner, image upload- Monitor monthly campaign, marketing pegs performance Plan and execute collection launches across all touch points with attention to detail ( social , website , content , blogs etc ). Owning end to end content creation for the brand on a monthly basis . Photoshoot plan :- Define story for shoot & close the visual theme for collection- Define key products of collection & plan marketing shots for branding & marketing use