Job Description

Responsibilities Responsible for charting the content strategy in consultation with colleagues in Public Affairs and Comms. * Mapping out a content strategy that supports the company's vision and mission globally aligned with India's national fo

Responsibilities Responsible for charting the content strategy in consultation with colleagues in Public Affairs and Comms. Mapping out a content strategy that supports the company's vision and mission globally aligned with India's national focus. To be able to communicate Brand Story and should possess a design sensibility to envision how content needs to be presented or distributed in formats other than text-based articles, like infographics presentations. Needs to be a standout idea initiator with excellent communication skills. To create first drafts for all writing material we create for business purposes- including Stories, articles, newsletters, and Social media posts. Engage with PA/PR agency to drive content and media strategy around corporate branding. Creating and maintaining social media handles for Yara India and the India leadership in line with the company's ideology and narrative. Working to develop robust, integrated social media strategies that drive engagement and advocacy for Yara India externally and internally within Yara globally. Maintain and enhance the thought leadership position of YARA INDIA by putting out engaging content periodically. Creating a positive storyboard for YARA INDIA aligned with Prime Minister's vision for India's agriculture and food global narrative. Resource to understand how to use social media to strategically build brands, create attention and generate user advocacy on a global scale. To have developed highly creative social media marketing campaigns &thorough understanding of the capabilities of social media. Maintain YARA INDIA intranet page. To formulate and implement best-practices, mechanisms and measurement tools that provide enhanced opportunities to engage audiences and leverage the benefits of individual social media platforms. Responsibilities Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plan. Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform Develop the first draft of intriguing content for leadership, Advisory board members in line with YARA's vision and work in India, in consultation with PA& Coms senior colleagues. - To be placed in prominent media, industry newsletters and other visible platforms by way of engaging with media houses, including positioning papers, whitepapers, and opinion articles. Ideate & develop engaging creative & content for a variety of mediums, including Websites, Social media, PPC Campaigns, Email, and more. Strong communication skills to create compelling content, highlighting strong attention to detail and exceptional grammar. Up-to-date with eCommerce trends in the industry in general and agri industry in particular, which drive his or her innovative and experimental multimedia strategies. Develop and maintain event calendar including the key national level high profile events. Track key, well-respected events in Agri and allied space- bifurcate them into must-attend events, good to be present in. Maintain an event sponsorship file for visibility and reporting. Track credible national awards in Agri and Food sector under our focused verticals: Digital Sustainability & Social Impact Value chain partnerships HESQ:. Work in accordance with relevant legislation, Company Health & Safety Policy, Yara Safety Principles, Golden Rules and in line with Company Values Competencies . We are looking for a self-motivated communications manager who is experienced in handling internal and external business communication. . The ideal candidate will be eager to tackle the challenges of developing content that helps build brand recognition. . Strong presentation skills and communication skills . The ability to communicate effectively in written and oral communications is a must. . Applicants seeking a long-term relationship will get first consideration Person Specification Bachelor's degree in English, Journalism, Public Relations, or related communications field. An MBA in marketing is a plus. 6-8 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.). Experience with creating compelling messages for different target demographics. Crisis communications experience is a plus. Experience in dealing with agencies and getting work done Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.). Working Relationships Internal Contacts - reporting manager, Commercial organization External Contacts - Industry experts & consultants, PR agencies, Other partners and stake-holders under collaboration or strategic alliances with Yara Additional Information Please note: This recruitment process will be managed by Company and external agencies, and by submitting your application you acknowledge and confirm that your application details can be shared with them. External agencies will manage your data according to our data privacy policy and Data Processing Agreement entered into with Yara. As a global organization, we actively strive to reflect diversity in society. We, therefore, encourage all qualified applicants from all backgrounds to apply and are committed to creating a work environment that fits gender equality and allows combining career progress with the needs of a family or other personal circumstances. Knowledge grows through differences Yara is committed to creating a diverse and inclusive environment and is proud to be an equal-opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassador networks Contact details Apply no later than