Job Description

JOB DESCRIPTION:
Position Description: Commercial Excellence and Marketing Manager, Toxicology (APAC) Division: Abbott Rapid Diagnostics (ARDx), Toxicology Updated: May 2025
Overview
The Commercial Excellence and Marketing Manager, drives the business by optimizing market understanding and internal processes. Commercial Excellence and Marketing Manager will be responsible for working with the Commercial Director, the APAC Commercial Teams and key opinion leaders to optimize market understanding, new product introduction and applies efficient, relevant action- oriented and innovative recommendations to drive sales across APAC. Commercial Excellence and Marketing Regional Manager is responsible for the management of sales force, marketing and Power BI (and other sales apps that may be used).
Responsibilities
Technical / Operational

• Developing a comprehensive understanding of the APAC Toxicology market: Government, Workplace Drug Testing, Clinical and competitor landscape.
• Co-ordinates and consolidates forecasts and conducts market research
• Oversees the monitoring and strategic use of the CRM. Focus will be on driving the sales force effectiveness initiatives.
• Creates the mechanisms and processes to capture, analyze and use market level data to better understand the current competitive environment; identify attractive growth opportunities and new customer targets and create value propositions to support and build competitive advantage in co-operation with marketing and sales team.
• Translates strategic objectives into operational plans.
• Contributes to sales and marketing strategic decisions that positively influence sales growth.
• Managing day-to-day operational functions of the commercial excellence program, CRM SFDC and monitoring and driving of regional Sales Funnel and sales progression, plus commercial excellence targets.
• Assisting Global Marketing Team, in formulating and implementing marketing strategies to grow the toxicology business, especially with implementation of plans for previously identified focus countries.
• Key project will be the introduction of new testing matrix strategies and products.
• Working closely with the APAC regional team to ensure said strategies, while locally refined, are in line with global strategy / messaging

Internal Systems and Processes

• Enhance knowledge of CRM Sales Force SFDC Lightening
• Adherence to company's reporting deadlines and governance framework
• Manage the development of systems and processes that ensure efficient delivery of Toxicology products and services.

Customers

• Work closely with country Toxicology Business Teams, Commercial Director and Global Marketing Team to help identify growth opportunities, sales direction and assist the various teams with the most appropriate solutions
• Focus countries (prev. identified) support for Business Leaders and Global Marketing plans.
• Involvement in distributor contract management.

Financial

• Support APAC team to achieve monthly, quarterly and annual revenue targets
• Manage delegated operational expenditure to within budget
• Report weekly, monthly and annually to required internal partners

Conduct

• Ensure all activities carried out by self are in accordance with legislative employment policies, health & safety requirements and corporate policy
• Promote a standard of excellence for quality and customer focus at Abbott
• Promote awareness of compliance requirements throughout the organisation
• Uphold Abbott's Code of Business Conduct
• Live our Abbott Values - Pioneering, Achieving, Caring, Enduring

Reporting to
Regional Commercial Director Toxicology, Asia Pacific
Qualifications and Experience
Essential

• Relevant Medical / Science Bachelor's Degree or Marketing/Business bachelor's degree.
• Min 5 Years of experience in a similar role, preferably within medical device or consumable sales or security/police sales.

Desirable

• Post Graduate Business qualification
• Knowledge of Toxicology industry and major participants

Competencies and Attributes
Technical / Operational

• Negotiation skills
• Experienced in working with Global or Regional Marketing or Commercial Excellence.
• An innovative solutions developer and provider
• Proven ability to develop relationships at all levels of an organization
• Proficient in current marketing practices and principles
• Well-developed written and verbal communication skills
• Highly developed presentation skills

Internal Systems and Processes

• Proficiency in SalesForce.com & PowerBI

• Ability to utilise business software e.g. MS Office, MRP systems, CRM systems
• Ability to plan and prioritise work according to business needs and change focus when required

Customers and external stakeholders

• Strong interpersonal communication skills
• Highly competent oral and written communication skills
• Highest levels of integrity and diplomacy
• Capacity to maintain the highest levels of confidentiality internally and externally

The base pay for this position is N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Product Management
DIVISION: TOX ARDx Toxicology
LOCATION: India
New Delhi : 221/222 DLF Towers
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Not specified
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)