Job Description

Cluster Business Manager
Department: Operations
Qualification: Master's Degree in Marketing or equivalent.
Experience: 5 - 10 Years

The role reports to the Zonal Head - Primary School and is responsible for managing business operations.
Key Responsibilities:
1. General Management and Administration

• Liaise with the project team to track school construction & schedule to prepare for launch.
• Liaise with operations and procurement team to ensure timely delivery of launch kit and marketing kit.
• Build relations with Business Partners ensuring effective implementation of operation & marketing plan.
• Continuous research of changes in the market that can be used by the school to enhance its USP.
• Liaise with Support Functions at Zee Learn for operation support
• Find solutions to all critical incidences in conjunction with Cluster Head.
• Prepare and Conduct BP Induction
• Re-evaluate the existing SOP and ensure adherence of the process and procedure at the School.
• Liaise with BP for procuring of Gear.

2. Marketing

• Evaluate the catchment analysis and competition analyses completed by KAMs and develop and plan the launch plan for each school.
• Finalise the strategies to achieve admission targets for each school in the 1st year.
• Prepare the marketing Calendar for new schools in conjunction with the marketing team.
• Overlook the implementation of the ATL and BTL activities on ground level.
• Overlook and ensure effect spend of the schools marketing budget.
• Work with marketing team to develop and implement School Activation programs.
• Review and rework on the quarterly marketing calendar to maximise WOM and FOOTFALLS at the school.
• Overlook the PR strategy to promote the school.

3. Facility Management

• Ensure the school infrastructure is ready for use as per the agreed scope for the 1st year.
• Guide the BP and operations team to follow the brand guidelines.

4. Parental Communication and Involvement

• Conduct lost customer survey.
• Prepare and Evaluate the half yearly Customer Satisfaction Survey (Parents).
• Overlook and Evaluate trends of critical incidence and grievances.
• Design and develop strategies to encourage parents to be actively involved with the school.

5. Financial Responsibility

• Ensure the franchisee is financially compliant with Zee Learn
• Prepare the profitability Calendar for BP to follow.

Skills and Qualities:

• Masters Degree in marketing or equivalent.
• Self Starter with the ability to analyse, design, develop and implement marketing and
• operational plans for a successful launch of a school.
• Strong Networking and Presentation Skills
• Excellent leadership skills with the ability to influence, negotiate, communicate, present
• effectively with all the shareholders (ZL, School team, Parents and Students) of the school.
• Excellent Communication and information management skills including high level of accuracy
• and attention to detail.

Perks and Benefits:

• Excellent Career Progression
• Competitive Compensation Package
• Health Insurance
• Energetic and Enthusiastic Work Environment
• Performance Bonus
• Employee Development Plans
• Celebration and Reward