Job Description

A client acquisition role in media publications and conferences involves finding and securing new advertisers, sponsors, and delegates for these platforms by understanding their needs, highlighting value, and closing deals through networking, cold outreach, and strategic partnerships. The role requires strong sales and relationship-building skills to generate revenue and meet targets, often involving tasks like identifying potential clients, presenting value propositions, managing sales pipelines, and attending industry events.

Key Responsibilities

Lead Generation: Researching and identifying potential clients and contacts for advertising, sponsorships, and conference attendance. Sales and Outreach: Engaging with potential clients through phone calls, emails, and networking to present the publication's or conference's value and secure commitments. Value Proposition: Clearly articulating how the media platform or event can meet the client's marketing goals and provide a strong return on investment. Negotiation and Closing: Managing the sales process from initial contact to a signed contract or confirmed registration, often involving negotiations and meeting sales targets. Relationship Management: Building and nurturing long-term relationships with clients to ensure repeat business and foster loyalty. Market Research: Staying informed about industry trends, competitor activities, and target audience needs to tailor acquisition strategies.

Skills & Traits Needed

Sales Acumen: Strong negotiation, persuasion, and closing skills are essential for driving revenue. Communication: Excellent verbal and written communication skills are required for client interactions and presentations. Networking: The ability to build and maintain a strong network at industry events and online is crucial for acquiring clients. Resilience: Dealing with potential rejections and maintaining persistence is vital in sales roles. Understanding of Media & Events: Knowledge of the media landscape, event formats, and audience engagement is beneficial.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person