Job Description

Senior Copywriter

When you go to a restaurant and pick up the menu - do you automatically start spell-check? Do your family and friends come to you to write even a simple Whatsapp message? Do creative ads excite you more than deemed normal? Do you find yourself framing captions and taglines for everything? Do you think you could have written a better ad to find a CopyWriter? and above all will you be willing to learn and adapt to a dynamic work environment at ClearTax, then this job is for you!

Job Functions RESPONSIBILITY:

- Conceptualize and execute (hands-on) creative work.

- Drive marketing collateral, create business-driven problem-solving content stories/campaigns.

- Closely work with the Creative team and Design team for creative solutions.

- Write high-engagement social media content that reflects our brand's voice

- Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials

- Produce error-free content that adheres to the company's style guidelines

- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

- Simultaneously manage multiple projects with short deadlines

- Propose copy concepts and present underlying strategic thinking to business leaders

KEY RESPONSIBILITY:

- Conceptualize and execute (hands-on) creative copywriting.

- Drive marketing collateral, create business-driven problem-solving content stories/campaigns.

- Closely work with the Design team for creative solutions.

- Research, assist and present new ideas for a variety of creative marketing campaigns.

- Ability to formulate briefs, ideate and help the team come up with unique ideas

- Must understand consumer journey and simulate relevant outcomes

- Proactively facilitate A/B testing to help improve quality and CTR of creatives

- Act as an active contributor to brainstorming discussions.

- Must have ability to ideate and be able to contribute to various creative wireframes

- Work towards doing things differently with available guidance for various brands & themes

- Must evolve campaign ideas, work with external agencies, freelancers, internal teams

- Take complete ownership of the team & projects assigned

- Experience in producing copy for digital, print and broadcast channels

- Experience with advertising agency, digital agency or internal corporate agency.

Basic Qualifications:

- Experience with advertising agency, digital agency or internal corporate agency.

- Relevant professional experience driving compelling brand creative strategy and execution.

- Managing members of creative teams, helping them bring concepts to life, iterating and refining

- Bachelor/PG degree or equivalent experience in marketing or communications

- Demonstrated success in managing a business social media presence

- Experience in producing copy for digital, print and broadcast channels