Chief Marketing Officer Retail
Job Description
Chief Marketing Officer - Retail
- Branding and Marketing direction for the Business
- Plan for market share enhancement through targeted marketing programs for each product line/ each region as per the Business Plan
- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs, and PR).
- Focus on creating new brands / different formats/ new geo expansion as per our strategic plan.
- Manage targeted customer acquisition by leveraging company heritage.
- Design engagement touchpoints and customized programs for target groups- Loyalty programs, Premium services
- Drive Experience marketing through Bhima Experience Zones in each store for differentiated offerings
- Manage the brand P&L and ensure revenue generation through the marketing programs
- Drive marketing plan (ATL/BTL) for product lines (Digital/ Social /Broadcast/ Print Media)
- Facilitate omnichannel sales building brand engagement on the company Website, E-commerce platforms, and Social Media
- Deliver targeted measures - design GTMs, communication programs, and season/occasion-led interventions; media planning and BTL execution by region and by format to drive sales.
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD2969662
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationChennai, Tamil Nadu, India
-
EducationNot mentioned
-
ExperienceYear