Job Description

Key Responsibilities

• Own the entire marketing strategy and execution to drive the company's brand growth, user acquisition, and engagement at scale across the nation.
• Build and lead a high-performance marketing team spanning brand, growth, content, regional, and digital marketing functions.
• Develop and execute 360 culturally resonant campaigns for India's diverse metros and Tier 2/3 cities, balancing tradition with tech-savvy approaches.
• Partner closely with VAMA's founders and cross-functional leadership to shape go-to-market direction and product marketing.
• Drive user growth via digital channels (paid, organic, content, influencer, social, and PR), optimizing performance across platforms (Meta, Google, YouTube, etc.).
• Champion customer insights, brand positioning, and community building through deep regional and cultural understanding.
• Oversee marketing budgets, performance analytics, and team development, ensuring high ROI and rapid scale.

Candidate Profile

• 10+ years' senior marketing leadership at consumer tech, D2C, or high-growth digital platforms.
• Demonstrated success driving brand and user growth in large-scale B2C environments--preference for faith-tech, fintech, edtech, or culturally relevant consumer brands.
• Proven expertise in building and managing high-performing cross-functional teams in fast-paced environments.
• Deep understanding of Indian consumer behavior, digital culture, regional dynamics, and faith/spirituality-driven communities.
• Skill in crafting integrated campaigns for both urban and rural audiences, utilizing influencer and content partnerships.
• Strong experience with digital performance marketing (Google, Meta, YouTube, influencer, SEO), CRM, analytics, and brand storytelling.
• Excellent communication, leadership, and strategic skills; passionate about Indian traditions and digital innovation.

What Company Offers

• Opportunity to lead the marketing function at India's pioneering faith-tech platform serving millions of users.
• Direct impact shaping digital spirituality and cultural transformation at scale.
• Collaborative, mission-driven founding team and vibrant work culture in Gurgaon (onsite).

Skills Required