Job Description

Key responsibilities:

1. Create and undertake brand awareness initiatives/strategies in the B2B space

2. Set up the marketing team, oversee operations, develop marketing strategy for the company

3. Build and design campaigns, PR and other marketing efforts across channels

4. Build a solid network of strategic partnerships in the B2B space

5. Develop marketing plan for the department and oversee its implementation

6. Analyze the trends in the market and direct the market research efforts of the company

Key Deliverables :

- Lead company's digital transformation and challenge/optimize existing go-to-market strategies and internal processes.

- Be a digital evangelist, championing the use of technology and practices to engender a digital- first mindset. Help in creation of new business models and revenue streams using digital.

- Implement the digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones

- Work with corporate and operational teams to design, test, and implement programs that further entrench the company's services with existing customers; including driving cross-selling strategy with existing customers, increasing referral business, and reducing customer turnover.

- Establish and drive benchmarks to determine effectiveness of marketing programs and support decision making; define key marketing KPIs and design marketing dashboard to share with other CXOs

- Enhance org's social media presence and branding across multiple platforms

- Augment platform for customers to reach out and connect & to enhance the customer experience across all digital touch points

- Help distinguish better employer brand by exhibiting compelling stories across social media channels

- Ensure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystem

- Ensure all relevant digital initiatives are fully integrated into the strategic-planning process for leadership commitment, resource allocation and execution

- Own and centrally monitor the digital innovation project portfolio. Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models

- Measure ROI on digital projects, fine-tuning approaches as needed to ensure we're investing in the right tools and resources