Job Description

Data analytics: Digital Campaign Analysis & web analytics

Omni Channel Analytics and tracking

Marketing automation set up - evaluating vendors for tools available and shortlisting ones that will work for our business

Setting up cross channel campaign process - using GA 360

Analysing Online Ecommerce channel's performance - lead quality analysis, media and call centre efficiency, CRM report analysis

Setting up fraud detection for leads using tools

Campaign Attribution model set up

Automating reports for business

Setting up payout models for affiliates and partners basis valid lead criteria

Working on CRM projects

Managing entire Analytics - Google Analytics (GA 360 & GA4), and coordinating with the analytics agency for dashboards, automated reports, reviews, billing etc

Working on the Online Customer Journey tracking - and audience segmentation buckets

Setting up more efficient models of lead generation and tracking

Requirements

Education: MBA / Post Graduation

o 6 years + experience in Analytics (preferably in BFSI industry)

o Good understanding of Digital, Programmatic, Paid campaigns and marketing tech, along with strong knowledge of analytic tools

o Bachelor's or Master's degree in any field

o Good verbal and written communication skills

o Strong attention to detail and ability to multi-task projects and deliverables

o Analytical mindset and ability to derive insights out of data

o Proven experience working under pressure to deliver high quality output in a short span of time