Job Description

Creative Manager

Domain Experience-

Visual Management- Digital

- Knowledge of Content Creation Tools and Current Trends

- Lifestyle & Fashion Brand Content Creation

- Understanding of consumer behavior

- Social Media Marketing

- Handling Agencies - creative, media, social media, PR

- Retail Space & Fitout Designing - Experience on VectorWorks

Role:

Integrated Creative Strategy : Jointly Develop & Periodically Review 360 Degree Content Strategy across Key Touchpoints: Company Website | Own D2C E-Commerce | EBOs | social media - Aligned with short-term and long-term Brand target Create & Execute Content Development & Deployment Calendar in coordination with Brand|Sales|Planning Team

Content Creation & Management : Create Story Boards, Visual Concepts, and Briefs to serve as Key Message guides for Internal & External Stakeholders Ensure the Development & Deployment of High Engagement Contents as per targeted Timeline |Quality |Clarity | Consistency | Brand Guidelines Repository Management of All Content | Repurposing & Refreshing of Existing Content

In-Store Experience Design : Ideate, Conceptualise & Develop 3D Store Designs in line with Global Guidelines & Emerging Market Trends Design Display Fixtures, Units & Kits in line with Global Guidelines & Emerging Market Trends Collaborate with the Experience Management Team to Develop Creatives aligned with the In-Store Experience Strategy

Performance Analytics & Best Practices Mapping : Review & Analysis of Campaign Creative Performance at Key Touchpoints & Share Learnings with Stakeholders|Take Corrective Actions Study & Analysis of Industry | Market | Consumer Trends to Review & Revise Content Strategy Execute Regular Content Audits to ensure content is Accurate, Optimized, Updated & Relevant to the Target Audience

Talent Management & Development : Lead Diverse Team of Content Writing | Graphic Design | Web Development | Brand Marketing towards Planning, Creating & Deploying Content Mentor & Train Team Members to Strengthen Core Skills & Develop Additional Skills & Develop Future Ready Talent Pool Structurally Review & Improve Individual Performances against Deliverables