Job Description

Campaign Manager for a leading D2C marketplace

Hiring on behalf of a leading D2C marketplace, a Digital First 'House of Brands' venture in the Fashion & Lifestyle space !

Job Position : Campaign Manager (1 for Google Ads, 1 for Fb Ads , 1 for website & 1 for marketplace )

Roles and Responsibilities:

- Create integrated marketing campaigns based on market segments to gain new customers and drive revenue

- Execution, monitoring and measurement of marketing campaigns and their success

- Compile regular reports of campaign performance and results

- Improve new campaigns using data and feedback from existing and previous projects

- Analyze brand positioning and consumer insights

- Shape and communicate the vision and mission behind the company-wide program

- Translate brand elements into plans and go-to-market strategies

- Conceptualize campaigns with an end-to-end execution in mind

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Manages all marketing programs around key campaigns, which includes social, advertising, print, promotions

- Strategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution

- Manage and execute the integrated communication plan based on marketing guidelines and business objectives.

- Lead engagement initiatives across different markets and personas

- Lead generation through different mediums; funnel construct and nurturing and sales enablement and support for enterprise sales' requirement

- Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization.

Desired Candidate Profile:

- 3+ years of experience building marketing campaigns on various social media platforms

- Strong understanding of marketing fundamentals and creative

- Strong familiarity with digital marketing and tools

- Excellent written and verbal communication skills, excellent copyrighting

- Comfortable in high pressure and dynamic work environments

- Experience with start-ups and agency is preferred

- Creative, solutions-oriented thinker