Job Description

Skill required: Marketing Operations - Search Engine Marketing (SEM)
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
Language - Ability:English(International) - Advanced
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? o Create performance report on an hourly, daily, and weekly basis. o Create, review and launch search campaigns and promotions o Monitor promotion status and make reversals based on inputs o Update campaign budgets o Perform keyword audit o Optimize campaigns and provide insights on account performance o Analyze all sections of Paid Search account for any drops in performance / identify areas where performance can be boosted o Provide continuous innovations
What are we looking for? oWe are looking for a strong Paid Search campaign management expert who can own Paid search accounts, manage all Account management activities end-to-end and provide innovations for them. The candidate must have strong work ethics, possess strong communication skills and must be well versed with marketing analysis. The candidate will be expected to not only own the account but also provide innovations for further growth. o Google Merchant Center o Apple Search Ads o Bing Ads o Google Analytics o Advanced Excel skills
Certifications: ogle Ads: Search Certification - ogle
Roles and Responsibilities: o Be an account owner for one or more Paid Search accounts o Work on multiple account management and hygiene activities, e.g., creating campaigns & promos, reversing promos, auditing assets & keywords, optimizing campaigns for performance, handling search and Pmax campaigns, performing image audits, etc. o Send hourly, daily, and weekly reports o Provide detailed account insights on account performance and provide optimized actions to improve performance
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
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Skills Required