Tasks and Responsibilities:
The tasks and responsibilities (not limited to) are as below:
Develop and Lead the execution of Marketing Plans
- Ensure timely implementation of the brand activity calendar
- Approve & Execute Media Plans
- Identify and draw corrective actions for the brand basis research
Advertising & Media
- End to end creative executions from brief writing to deployment of creative assets
- Identify and deploy any other communication needs for the brand
- Regularly survey and understand consumer & market environment to understand trends
- SPOC for 360 media planning, buying and execution
NPD Projects
- SPOC for all NPD projects
- Cross functional team lead for logical project conclusions
Digital
- Conceptualize, execute and scale up digital first brand campaigns and cornerstones
Research
- Conceptualize & execute all researches
Pricing
- Maintain Price Masters, Monthly Updations & Pricing Strategy
Own A&P Spends
- Planning, Deployment, Tracking, Reporting, Reconciliation & Forensics along with Marketing Executive
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