The purpose of this role is drive requirements with clients. To ensure accurate documentation is captured, and the provide general subject matter expertise across client solutions. This role will directly interface with clients, third-party and other teams. Strong communication skills are a must.
Job Title: BSA Lead
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Total Experience: 7 to 9 Years
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The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries. BSA is a liaison between the client\xe2\x80\x99s marketing and business organizations and the Merkle design, development, and testing teams. BSA works closely with Client\xe2\x80\x99s marketing and IT stakeholders to elicit solution requirements in support of client\xe2\x80\x99s business goals and the associated martech capabilities. BSA drives requirements feasibility analysis based on business priorities and data availability. BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy.
Responsibilities:
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