Job Description

Background Praan (Praan, Inc.) is an impact focused deep-tech startup democratising clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that\'s aspirational. Praan\'s team and culture is positioned to empower people to solve large global problems at an accelerated pace. Why Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. However, there\'s one doom\'s day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come. Develop and execute comprehensive social media, public relations, and communication strategies that align with Praan\'s vision, mission, traction and business plans. Draft, Orchestrate, and Produce compelling and engaging content in line with Praan\'s design and visual communication standards - including written materials, videos, social media posts, articles, and media roll-outs. Curate relevant and compelling content from various sources to share with the community you are building. Manage and Grow Praan\'s social media platforms, including LinkedIn, Twitter, and Instagram, Medium and YouTube. Understand competitor and market failure while developing communication strategies keeping them upbeat and relevant to global happenings Create the monthly content calendar, establish and measure KPIs for performance, and partner with PR agencies for appropriate online messaging. Monitor, Scout, Manage and Plan Praan\'s offline engagement at events/conferences on behalf of the founder ensuring appropriate presence in public and private events. Work closely with cross-functional teams, including design, engineering, talent, manufacturing, and installation, to create visually appealing and impactful assets. Make data-driven recommendations to optimize social media strategies and achieve desired outcomes. Skill Requirements 5+ years of successful track record as a Brand Strategist or in a similar role. Past experience coordinating shoots, videos, writing articles, working alongside PR agencies, setting up SEO, and Social Media performance trackers. Proven track record in create compelling, concise, and impactful content that resonates with diverse audiences. Exceptional command of marketing language, grammar, and style. Proven track record in writing and scripting content Experience in developing and executing integrated marketing campaigns. Familiarity with digital marketing channels and tools. Ability to think independently, creatively and strategically. Strong project management and organizational skills. Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings!

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