Job Description

Brand strategist

Analyzing consumer insights, crafting plans for creative team. Must ensure the brand message and tone are consistent across all channels.

Key Responsibilities :

- Liaising with clients to identify specific business problems and develop ideas

- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign

- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share

- Provide research support. Researching the product or service which may involve gaining technical or specific knowledge Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;

- Meeting the client to learn the background of the brand and advising on possible approaches to the target market

- Gather feedback from sales and analyze consumer behavior to define client's positioning

- Craft a differentiation strategy

Requirements and skills :

- Work experience as a Brand Strategist or similar role in Marketing

- Portfolio of brand-building projects is a plus

- Excellent understanding of the full marketing mix

- Experience developing marketing strategies based on market segmentation

- Data-driven thinking

- Creativity

- Communication and writing skills

- Education in Marketing or relevant field