Job Description

Main Responsibilities As the Brand Marketing Lead at Atlys, you will play a crucial role in developing and executing the company\'s brand strategy. You will be responsible for: \xe2\x97\x8f Designing & executing a comprehensive brand marketing plan, aligned with the company\'s vision & objectives.
\xe2\x97\x8f Creating and managing the company\'s brand identity and positioning.
\xe2\x97\x8f Overseeing the development and execution of all brand marketing campaigns, including advertising, public relations, and social media.
\xe2\x97\x8f Measuring and analyzing the performance of brand marketing campaigns.
\xe2\x97\x8f Working with cross-functional teams to ensure that all brand marketing initiatives are aligned and consistent.
\xe2\x97\x8f Defining the ad campaigns and messaging for performance marketing campaigns
\xe2\x97\x8f Managing influencer marketing campaigns & results
\xe2\x97\x8f Defining and maintaining the company\'s creative & design language and ensuring consistency across all content.
\xe2\x97\x8f Leading and mentoring a team of brand marketers, copywriters, editing / design team, and external agencies
\xe2\x97\x8f Staying up-to-date on the latest trends and developments in marketing. Must Have Requirements \xe2\x97\x8f 4+ years of experience in brand marketing for an internet product
\xe2\x97\x8f Focus on travel tech domain is preferred, but not necessary
\xe2\x97\x8f Worked in product companies with a strong content play
\xe2\x97\x8f Ability to develop and execute creative and innovative marketing campaigns.
\xe2\x97\x8f Excellent writing and editing skills, with a proven track record of producing high-quality content.
\xe2\x97\x8f Experience in leading and managing a team of marketers
\xe2\x97\x8f Passion for travel Job Type: Full-time Salary: \xe2\x82\xb91,400,000.00 - \xe2\x82\xb93,500,000.00 per year Ability to commute/relocate:

• Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)