Job Description

Title - Brand Marketing Lead - D2C & FashionLocation - BangaloreExperience - 4 To 8 YearSalary - Up To 40 LPAMUST HAVES :Brand ManagementUnderstand the D2C & Fashion marketing landscapePrior Apparel industry experience (managing private labels from marketplaces, ecomm, Beauty + personal care)Duties/Responsibilities :- Ability to understand the D2C & Fashion marketing landscape- Shape and communicate the uniqueness of their brand- Translate brand elements into creatives that drive recall & differentiation at each touchpoint- Lead creative development to motivate the target audience to "take action"- Ability to work with external agency partners to deliver the above within budgets- Establish performance specifications, cost and price parameters, market applications- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors\' activities- Oversee new and ongoing marketing and advertising activities- Monitor product distribution and consumer reactions- Devise innovative growth strategies- Align the company around the brand\'s direction, choices and tacticsRequired Skills/Abilities :- Experience in identifying target audiences and devising effective campaigns- Excellent understanding of the full marketing mix- Strong analytical skills partnered with a creative mind- Data-driven thinking and an affinity for numbers- Outstanding communication skills- Up-to-date with latest trends and marketing best practices (ref:updazz.com)

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