Job Description

We are seeking a creative and execution-driven Brand Marketing Executive to manage
the marketing initiatives for our flagship brands - Little Italy and ACASA. The role requires a
blend of strategic thinking, campaign innovation, vendor management, and strong
execution skills, working closely with the Head of Marketing to deliver impactful results.
Key Responsibilities:
? Brand Strategy & Positioning
o Assist the Head of Marketing in developing and executing brand strategies for
both brands.
o Ensure consistent brand messaging across digital, print, and on-ground
channels.
? Marketing Campaigns & Innovation
o Conceptualize and execute innovative marketing campaigns to drive brand
awareness and customer engagement.
o Plan integrated campaigns across digital, PR, influencer, and on-ground
activations.
? Creative Development & Collaterals
o Identify and manage vendors for printing, production, and marketing
collaterals.
o Oversee quality, timelines, and cost-effectiveness of deliverables.
? Digital & Social Media
o Manage social media presence, performance marketing inputs, and influencer
tie-ups.
o Work with creative partners to develop engaging content.
? Activations, Events & Collaborations
o Conceptualize and execute on-ground brand activations, events, and pop-ups
to engage customers and build brand presence.
o Drive collaborations with influencers, communities, and like-minded brands to
create impactful partnerships.
o Ensure seamless execution of events with attention to detail, brand
consistency, and ROI measurement.
? Budgeting & MIS
o Maintain marketing budgets vs. actuals, track spends, and report variances.
o Prepare MIS reports to monitor campaign performance and ROI.
? Vendor & Stakeholder Management
o Identify, negotiate, and manage vendors for marketing activities and materials.
o Collaborate with operations, F&B, and cross-functional teams for smooth
execution.
? Market Insights
o Analyze consumer trends, competitor activities, and campaign data to refine
marketing strategy.
Requirements
? 5-6 years of proven experience in brand/marketing (F&B, hospitality, lifestyle, or
retail preferred).
? Strong exposure to campaign innovation, vendor management, and budget
control.
? Hands-on experience with digital marketing, analytics, and creative campaign
execution.
? Excellent communication, negotiation, and stakeholder management skills.
? Ability to balance strategic inputs with hands-on execution.

Skills Required