Job Description

1. Social Media Strategy & Execution :- Lead the overall social media strategy with a pulse on trends, culture, and storytelling.- Trend Monitoring - Stay ahead of social media trends, adapting and implementing the latest strategies to enhance engagement and reach- Build and manage the social media calendar - topicals, campaigns, new launches, UGC, collabs.- Oversee end-to-end content creation with our designers, creators, and caf teams.- Ensure timely and consistent posting with strong execution across platforms.2. Influencer Marketing & PR :- Build deep relationships with influencers, creators, and lifestyle media.- Execute buzz worthy campaigns that feel authentic, not transactional.- Lead PR outreach, get our story heard, and amplify our cafe and D2C brand.3. Brand Collaborations- Identify and drive brand collabs that feel culture-first (not just logo swaps).- From ideation to rollout, you'll own partnerships that make noise and bring newaudiences.4. Events & On-ground Activations- Plan and execute high-impact caf events, pop-ups, influencer tastings, andseasonal campaigns.- Collaborate with internal ops teams to ensure smooth execution and post-event buzz.5. Strategic Marketing to Drive Revenue- Link brand with business drive footfall, trials, and online sales through clever marketing.- Use data and insight to plan smarter campaigns across digital and physical touchpoints.6. Brand Calendar Ownership- Maintain and align the master brand calendar: launches, collabs, seasonals, social, and events.- Ensure visibility and clarity across teams with clear planning and executiontimelines.Who You Are1. Experience: 4-5 years in brand or content marketing2. Influencer & PR: Proven ability to lead influencer and PR campaigns3. Campaign Ownership: Hands-on with end-to-end campaign execution4. Social Media: Strong grasp of social strategy and content planning5. Team Management: Comfortable managing creators, agencies, and internal teams6. Execution: Skilled in project and time management7. Industry Exposure: Experience in F&B or D2C brands (preferred) (ref:updazz.com)