Brand Manager Trims, Pre Deco & Diy

Year    Gurgaon, Haryana, India

Job Description



Date: Aug 30, 2023 Location: Gurugram, IN Company: AkzoNobel
We supply the sustainable and innovative paints and coatings that our customers, communities \xe2\x80\x93 and the environment \xe2\x80\x93 are increasingly relying on. Our world class portfolio of brands \xe2\x80\x93 including Dulux, International, Sikkens and Interpon \xe2\x80\x93 is trusted by customers around the globe. We\xe2\x80\x99re active in more than 150 countries and have set our sights on becoming the global industry leader. It\xe2\x80\x99s what you\xe2\x80\x99d expect from a pioneering paints company that\xe2\x80\x99s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations. For more information please visit www.akzonobel.com. \xc2\xa9 2023 Akzo Nobel N.V. All rights reserved.


Job Purpose


The incumbent will be Custodian of the entire Pre-Deco, Trims & DIY range, responsible to deliver on sales volume, revenue, market share and profit objectives of the category business through appropriate brand plans

Key Accountabilities


  • Ensuring Business Delivery on Pre-Deco, Trims & DIY portfolio in line with AOP (Annual Operating Plan)
  • Drive high speed Innovation plans and manage the network to grow and deliver in white spaces through portfolio expansion
  • Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies
  • Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing
  • Lead the project network from product briefing to launch through collaboration with cross functional teams \xe2\x80\x93 R&D, Factory & production planning, Procurement, Finance etc
  • Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing
  • Liaison with external agencies for packaging design and development
  • Accelerate initial placement of product through sales support programs \xe2\x80\x93 launch promotional offers, dealer meets & customer trial incentives
  • Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand.
  • Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets.
  • Develop and implement effective & efficient consumer promotions to help achieve brand targets.
  • Help develop and marketing campaigns for key influencers (contractors) to drive preference
  • Responsible for the development and implementation of all communication and Point of Sale strategy


Experience


4-8 Years of experience

Competencies



Accepting Direction
Accepting Responsibility
Acquiring Information At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. Requisition ID: 33566

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Job Detail

  • Job Id
    JD3145388
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurgaon, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year