Job Description

We are seeking an experienced Brand Manager to lead brand-building initiatives, oversee marketing campaigns, and ensure consistency across all communication channels. The role involves guiding the in-house team, providing strategic direction, and strengthening the brand presence across real estate, hospitality, and upcoming ventures.Reporting to: Marketing HeadKey Responsibilities:- Develop and execute brand and marketing strategies across digital and offline channels.- Ensure consistency in brand tone, voice, and visual identity across all platforms.- Oversee end-to-end execution of marketing campaigns by the in-house team.- Review and approve marketing content, creative, and collateral.- Track key marketing metrics (engagement, reach, impressions, and conversions) and recommend improvements.- Conduct competitor analysis and provide strategic insights to management.- Map customer journeys and enhance engagement touchpoints.- Collaborate with cross-functional teams to align brand objectives with business goals.- Provide creative direction and ensure brand-compliant designs for real estate, hospitality, and new ventures.- Brainstorm social media strategy through competitive research, platform determination, messaging and audience identification- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action- Optimize content on all company pages within each platform to increase the visibility of company's social content & set a uniform language across all channels- Create compelling content for all marketing collateral spread across ATL/BTL- Ensure all-around consistency (style, fonts, images and tone)- Plan, Proofread and execute all marketing strategies in a given budget, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and vendors, and coordinate actions- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateCandidate Profile :5-8 years of experience in Brand management/marketing.Strong understanding of digital marketing, campaign planning, and customer engagement.Ability to manage and mentor in-house marketing/design teams.Excellent communication and presentation skills.Experience in Real estate/hospitality sectors preferred.Highly creative with strong analytical and problem-solving skills. (ref:updazz.com)

Skills Required