Title : Brand Manager Marketing- FoodsLocation : OnsiteType : Full TimeJob description : - Establish the Brand to Success in India Market along with the Lead for this portfolio with the heightened focus & investment from IB.- Develop long term & annual brand strategies for a wholistic Hydration Play in India- Be responsible for Brand Positioning, Creative & Media Strategy, and execution- Identify & build long term engagement platforms to drive sports hydration credentials & create iconic brand stature- Identify new model for marketing - sports marketing- Execute A&M investment choices based on business priorities- Develop & activate regional on-ground programs in partnership with Trade marketing & Franchise teams- Work on the Innovation roadmap & anchor Stage gate process on the brand- Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc.) to deliver end to end marketing programs- Work with the GBG Team. Work closely on brand launch & plan execution. Heightened interaction versus other brands due to the Global strategy and A&M investment.- Initiating contracts with Celeb/ Athlete Agencies- Lead partnership discussions with leading sports authorities in India like BCCI, Olympics Commission etc.- Close engagement with bottler to develop relevant push model and selling capability for a premium brand. (ref:updazz.com)
updazz .com
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