Brand Manager
Year Gurgaon, Haryana, India
Job Description
-To lead development and implementation of marketing and communication strategies working on brand value proposition, brand activation, advertising concepts, pricing, packaging and promotion.
- Identify the Brand positioning of various Brands (under purview) and develop the positioning strategy for each Brand
- Prepare annual plans and budget planning activities for all brands under purview
- Assist the Head Marketing in preparing the annual marketing budget in line with the overall business objectives
- Approve the media promotion strategy for promotion of Brands by recommending an optimum mix of media channels and media buying
- Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Head Marketing
-PGDM / MBA in sales and marketing (From an institute of repute)
-5-7 years of total experience with prior experience of independently handling brands in FMCG product category
-Handled a total brand portfolio in excess of INR 200 crore
-Demonstrated growth in market share, brand health etc. in previous roles handled
-Our Client is a leading FMCG player in the industry.
-An Opportunity to work with high growth company in FMCG space.
Skills Required
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Job Detail
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Job IdJD4753804
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGurgaon, Haryana, India
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EducationNot mentioned
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ExperienceYear