Job Description

1. Brand Strategy & Planning

Develop annual and long-term brand plans aligned with company objectives. Define brand positioning, value proposition, and target consumer segments. Monitor brand health metrics (awareness, trial, repeat, loyalty).
2. Product & Packaging Management

Coordinate with R&D, Quality, and Procurement for: New tea blends, variants, flavors, and grades. Packaging formats (pouches, cartons, jars, mono cartons, laminated packs). Ensure compliance of packaging with FSSAI, Legal Metrology, and labeling norms. Drive packaging innovation to improve shelf appeal and cost efficiency.
3. Market Research & Consumer Insights

Conduct consumer research, taste tests, and competitor benchmarking. Analyze market trends, regional preferences, and pricing strategies. Use insights to improve product offerings and communication.
4. Communication & Promotions

Develop ATL, BTL, and digital campaigns (TV, print, radio, social media). Manage brand creatives, taglines, and messaging consistency. Plan trade schemes, consumer promotions, and seasonal campaigns.
5. Sales & Trade Marketing Support

Work closely with Sales teams to support: New launches and relaunches Distributor and retailer schemes Visibility initiatives (POSM, displays, shelf branding) Track secondary sales, market share, and regional performance.
6. Budget & P&L Management

Prepare and manage brand marketing budgets. Monitor ROI on advertising, promotions, and trade spends. Support pricing decisions to maintain brand profitability.
7. Agency & Vendor Management

Coordinate with advertising agencies, packaging designers, printers, and media agencies. Ensure timely execution of campaigns and packaging materials.
8. Compliance & Quality Coordination

Ensure all brand communication and packaging comply with FSSAI, Legal Metrology, and internal quality standards. Coordinate with QA for pack approvals and artwork sign-offs.
Key Performance Indicators (KPIs)

Brand sales growth and market share New product launch success Brand awareness and consumer engagement Marketing ROI On-time execution of campaigns and packaging
Required Qualifications

MBA / PGDM in Marketing from a recognized institute Bachelor's degree in any discipline
Experience

4-8 years of experience in FMCG brand management Preferably from Tea, Coffee, Food & Beverage, or Packaged Foods sector
Key Skills & Competencies

Strong understanding of FMCG tea market dynamics Knowledge of packaging materials and labeling regulations Analytical and strategic thinking Excellent communication and presentation skills Cross-functional coordination Budgeting and P&L understanding
Job Type: Full-time

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

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Work Location: In person