Job Description

- Role: Brand Manager- Industry: Beverages- Function: Marketing- Salary (Lacs): 10.00-12.00- Exp (Yrs): 7.00-11.00- Age: 36- City/State: Mumbai- Education: Graduation- Company Name: Good Drop Wine- Website: https://gooddropwine.com/- Required Skills: team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning- Work Mode: ONSITE- Working Day: 6- Office Location: New Udyog Mandir No. 2, Mahim (West), Mumbai - 400 016- Mandatory Criteria (Can't be neglected during screening):- Candidate should be from FMCG tonic, beverage, cold drinks or Alcohol industry only.- Candidate must be involved in - brand strategy, marketing campaigns, market research, analysis, communication, and collaboration. (You can use these underlined Keywords to finetune your search.)- Should be able to define the brand positioning- Digitally savvy with social media expertise to lead digitalization- Delivery of brand P&L performance targets- Proficiency in MS Office and marketing software & tools.- Knowledge of Mumbai market and local trends (Need Local Candidates only)- Comfort to travel- Team handling skillsDescription: Responsibilities for Brand Manager With our Consumer at the heart, your key focus will be to: - Build deep understanding of target consumer groups, across key geographies in India Own the Brand - Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.- Identify the key market intelligence that will drive strategic business decisions- Partner with Sales teams in achieving brand plans, and channel execution plans.- Participate in defining the pricing strategy in close partnership with the commercial team.- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue/Profitability/Market Share & Equity- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers- Oversee design and execution of selected brand assets- Digitally savvy with social media expertise to lead digitalization of activities.- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication- Develop Brand Playbooks and Templates for market use.- Ensure all brand assets developed adhere to brand guidelines. hastag for this job only (ref:updazz.com)