Job Description

Opportunity to work in a leading FMCG Opportunity to independently manage their ATL and Digital mandate for US Market Role and Responsibilities: Market Research and Analysis: . Conduct thorough market research to identify consumer preferences, trends, and competitor activities. . Analyze data and market insights to inform brand strategy and decision-making. Brand Strategy Development: . Develop and execute comprehensive brand strategies tailored to the US market. . Define brand positioning, messaging, and target audience segmentation. Marketing Campaigns: . Plan, execute, and evaluate integrated marketing campaigns to promote the brand and drive sales. . Oversee advertising, PR, digital marketing, and social media efforts. Product Management: . Collaborate with product development teams to ensure brand consistency and alignment with market demands. . Provide input on product development, pricing, and positioning. Brand Identity and Visuals: . Maintain and uphold the brand identity, ensuring consistency in visuals, messaging, and tone of voice. . Oversee the creation of marketing collateral and assets. Performance Tracking and Reporting: . Monitor and analyze key performance metrics, providing regular reports and insights to stakeholders. . Use data-driven insights to make recommendations for optimizing brand strategies. The Successful Applicant 6+ years of experience in building digital brands in wellness & BPC category . MBA from Tier 1/2 Institutes are preferable . Should have experience in FMCG/ D2C / Ecom brands . Strong understanding of the US Market, consumer behaviour & Industry trends . Experience in brands for formulating brands strategies, positioning & identity. . Experience with agencies in PR, branding, celebrity endorsements. What\'s on Offer NA

foundit