Job Description

We are looking for a Brand Activation Manager having interest to assist the Business Development efforts by planning marketing efforts and creating content and engaging materials and experiences that can be used to generate interest from potential clients and help retain existing clients. Responsibilities ? Drive marketing projects for different stores. ? New Business Development in activations. ? Create marketing plan & seasonal calendar keeping in view the incremental growth in business and footfalls from previous years. ?Responsible for BTL Activations to drive footfalls, increase business and create customer excitement in the retail channel through innovative marketing programs. ?Devise and lead different campaigns across different categories. ?End-to-end planning, execution, and analysis of on-ground campaigns and BTL branding. ?Managing Alliances across the industry for better visibility of the Brand and to increase the ATS at the store level. ?Generating additional revenue through different strategies. ?Manage New Store Launches by designing and executing the marketing plans in context with incremental business for opening day and extend support post store launch. ?Develop and implement cluster specific promotional mix and manage promotional budgets. ?Coordinate with in-house design team & vendors as required to align look of the stores to promotions/events. ?Vendor management, managing new vendor registrations, vendor negotiations, and reconciliations. ?Working closely with the creative team. ?Competitor and market analysis, evaluation of market potential, and preparation of short to medium-term marketing strategy for the stores. ?Conduct a dipstick study to understand client insights ?Marketing of the BTL concepts. ?Drive marketing strategy & innovation for different projects. ?Working on the ideation & execution of projects. ?Established & build successful partnerships with vendors, event management & production management companies. Qualifications

• Bachelor or Master degree is a preference.
• Experience Required- 6-8 years
• Experience in the Retail Industry (preferred).
• Creativity and being passionate about branding.
• Analytical acumen, team player, paired with an agile mindset and can-do attitude.
• Business-driven, proactive, and entrepreneurial mentality.
• Has an open mindset towards, embraces, and continuously initiates and implements change.
• Ability to fluently speak, read and write English.

Job Types: Full-time, Regular / Permanent Salary: ?800,000.00 - ?1,000,000.00 per year Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Sec-31, Faridabad - 121003, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 6 years (Preferred)

Speak with the employer
+91-XXXXXXXXXX