Job Description

Duties and Responsibilities- Own and drive regional sales targets by building and sustaining a high-performance channel partner ecosystem- Ensure strict implementation of the "5 Ka Dum" daily structure for self and direct reportees; track visit discipline and field inputs through the OBL app- Drive secondary sales by building pull at the retailer level through market activations, influencer engagement, and focused distributor support- Lead monthly and quarterly sales forecasting and planning in coordination with zonal leadership- Monitor and drive 100% collection efficiency, with specific focus on managing >90-day outstanding buckets and linking collection discipline to dealer incentive eligibility- Capture ground-level insights to optimize trade schemes, pricing structures, product mix, and territory- specific strategies- Conduct structured performance reviews with team members and coach for executional excellence and behavioral alignment- Monitor competitive activity and prepare timely business intelligence reports to support agile responses and tactical moves- Present detailed territory updates, sales dashboards, and key KPI reports to zonal leadership at defined intervalsRequired Skills / AbilitiesMust have Domain Skills1. Channel Sales Management- Proven ability to build, sustain, and grow a high-performing distributor/dealer network.- Must have experience evaluating channel partner viability, including financial health checks, on-ground performance monitoring, and secondary sales activation.- A strong record in partner retention and managing underperformance is essential.2. Sales Planning & Forecasting- Ability to translate regional potential into actionable sales targets and allocate them smartly across team members.- Should have experience reviewing historical data, identifying seasonality and trends, and building forecasts aligned with market dynamics and production capacity.Must have Soft Skills3. Team Working- Demonstrates a track record of building stable, engaged sales teams. Evaluated on:- Retention and voluntary attrition within the team in the last 12 months- Criteria used during hiring (e.g., cultural fit, performance history)- Quality and consistency of reference checks- Share of team members achieving 100%, 80%, and <60% of their targets- Maturity shown in handling team exits or asking underperformers to resign- Communication and reinforcement of incentive schemes - especially ensuring team members actually benefit from them4. Developing People- Actively invests in team growth through structured review mechanisms. Evaluated on:- Whether regular performance reviews are held and how they're structured- Use of pre-review templates or self-assessments by team members- Quality of feedback provided and follow-up actions taken- How the manager builds credibility and earns respect as a coach and not just a supervisor5. Entrepreneurial MindsetTakes complete ownership of region-level growth. Demonstrated by:- Judicious selection of channel partners based on market need and partner credibility- Hands-on diligence in evaluating financial soundness and business ethics of partners- Identifying reasons for partner churn in the past year and taking corrective actions- Active monitoring and boosting of secondary sales through schemes, market activations, or on-ground presenceGood to Have Skills- Experience with launching new products or categories via channel partners- Familiarity with using CRM/SFA tools to track team and channel performance- Knowledge of commercial compliance and credit control at the regional level- Conflict resolution within team or channel ecosystem- Cross-functional coordination with supply chain, marketing, and finance- Demonstrated history of mentoring a successor or internal promotion from within teamEducation and Experience- MBA/PGDM in Sales, Marketing, or Business Management is preferred, though strong graduates with relevant experience will also be considered.- The ideal candidate will have 10-12 years of experience in channel sales-preferably in tiles, building materials, or related industries-with at least 3-5 years in a regional leadership role managing both team and distribution network performance.Interested candidates please wtsapp me on 8779717605 (ref:updazz.com)

Skills Required