Job Description

Manager - Sales Beacon/Key Accounts

Launched in 2015, Bira 91 was launched with a bold and simple dream: to re-imagine how consumers drink beer. Our ambition is to provide refreshingly modern beers, imagined in India, and to become the beer of choice for this generation of Indian consumers worldwide.

We are a team of driven, focused, and irreverent individuals - unimpressed by conventional ways of doing things. We are hard-wired to love people who question norms and challenge status quo, and we do it while placing great value on Respect and Humility.

Bira 91 is an Equal Opportunity employer, driven by High Performance, Ownership, Passion to Build - and, of course, love for our Flavorful Beers!

At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to - and if that\'s what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!

Summary of the position:

This is a sales position with a consultative approach aimed at building the Bira91 premium Portfolio knowledge, awareness and adoration. This position will be the driving force for the customers, Bar staff and Beer communities creating a network of champions. Along with brand managers, they shall identify, develop and manage local marketing strategies and activities delivering special events with extraordinary experience to consumers.

Role and Responsibilities:

- Ensure execution of the selected group of accounts as per the brand and marketing strategy.

- Partner with the Brand and Trade marketing team to identify, liaise and execute the accounts as per the experiential focused sales activities.

- Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics.

- Ensure secondary sales and availability across brands in the accounts as per growth plan.

- Manage operational relationship with these premium accounts.

- Develop and execute key account strategy for defined set of key accounts with primary responsibility for sales and driving Key account relationships.

- Develop plan at the divisional level for Key accounts in collaboration with the Brand strategy team.

Qualification and Skill Set:

- 5 to 8 years of experience handling High End Key Accounts, preferably in Liquor/FMCG industry.

- Demonstrate willingness and ability to learn management basics.

- Excellent written and verbal communication skills.

- Familiarity with data analysis and reporting.

- Ability to work under pressure. Complete understanding of company objectives, policies and procedures.

- A positive thinker who comes up with solutions and get the action going.

Educational Qualifications:

- Bachelors - graduate from top tier university

- Masters - MBA preferred

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