Job Description

Job summary

Founded by Ex-Microsoft & Zenefits engineers, Bikayi aims to empower Indian MSMEs to take their business online and realize their true potential. We want every local entrepreneur to easily start selling online with technology being an enabler, not a barrier.

We at Bikayi are looking for an experienced Marketing professional who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. He/ She will also ensure the industry standards are met & best practices are followed across the organization.

Responsibilities

- Craft strategies for various marketing activities via both online & offline medium; across organization.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor and report on team goals.

- Design branding, positioning and pricing strategies.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Analyze consumer behavior and determine customer personas.

- Identify opportunities to reach new market segments and expand market share.

- Craft quarterly and annual hiring plans.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Participate in the quarterly and annual planning of company objectives.

. Have experience in driving global expansion for the SAAS product including APAC, US, Australia

. Have hands on experience in driving demand gen marketing

. Have rigor to organize events & drive other brand awareness activities.

. Have leadership qualities and capabilities to drive the team with right vision.

. Should be analytically strong.

. Should have experience in building teams ground up.

Qualifications and skills

- Degree in Marketing or a related field

- 8+ years of marketing experience with 4+ years in an enterprise SaaS marketing role

- Experience in ABM is a plus

- Good project management skills & analytical mind.

- Excellent written skills with the ability to present at board level and inspire a team.

Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.

About Company

Vision: BIK.ai is a high-engagement marketing platform optimised for global usage as it allows brands to go international with cross-country messaging on WhatsApp. Our vision is to enable brands to engage with their customers and re-target them on WhatsApp, to increase sales by driving more traffic to their websites and thereby increase retention.

Growth: After realizing the challenges faced by businesses in generating sustainable revenue and retain customers, we created a marketing platform BIK that helps brands solve these problems and build long-lasting relationships with customers. Having helped nearly 5M+ businesses, BIK was built on the insights gained from these businesses and to bridge the gap between the challenges they faced and high revenue-driven outcome. Apart from this, we are funded by top investment firms like Sequoia Capital and Y Combinator.

People: We have an interactive and fun work culture which is challenging and at the same time, rewarding.

Fun facts:

- Bikayi witnessed a GMV growth of 5400% and revenue growth of 1100% last year.

- EDM duo The Chainsmokers have also invested in Bikayi.

CTC Range : Upto 60 lpa

Location : Bangalore