Job Description

About BeepKart

BeepKart is building a buyer focused brand of used 2-wheelers. It is taking a digital-first approach to provide the trust that buyers seek in this high consideration & involvement category. BeepKart is helping write buyer-friendly rules to make the experience of buying and owning a used 2-wheeler as haggle-and-hassle free as with new 2-wheelers.

The team has backgrounds in serial entrepreneurship, building category leaders, tech venture capital, mobility and in fast scaling start-up operations.

Qualifications :

- Graduate or MBA with 2-4 years of work experience, ideally with a specialization in brand marketing, social media marketing, communication, design thinking, and creative and content excellence.

- Inspires and manages agency partners and rallies them to effective implementation in service of the brand agenda

- A person with great imagination and creative orientation

Roles and Responsibilities :

Closely working with the social media agency and internal teams to manage:

- Brand guidelines and approach

- Build the communication strategy across Social, Performance, Outdoor, etc

- End-to-end social media (Type of communication, weekly/monthly calendars, video scripting and conceptualization, video strategy for social media channels like IG, FB, YT, and reels platforms like Chingari, Moj, MX TAKATAK, etc).

Key KPIs: Increasing followers/subscribers across channels, increasing engagement, increasing brand recall, competition analysis, etc)

Employer Branding

Other content creation and reviewing: SEO, PR.

- Responsible for the development of brand architecture, advertising architecture, etc.

- Accountable for the development of brand communication, content, key visuals look based on the finalized platform and creative ideas

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