Job Description

Aventri Lead

Role and Responsibilities

• Understands Aventri product suite and integration with SFDC, and partner with Digital practice to leverage, optimize, socialize and support Digital Demand generation Platforms
• Assists the business in defining scope and priorities for system initiatives (new projects and ongoing maintenance).
• Participate in requirements gathering sessions, proactively drawing out requirements from stakeholders.
• Hands-on from requirements, through development and deployment
• Performs gap analysis to identify opportunities for process improvement or management control of workflow.
• Creates requirements definition documentation, including use cases, and functional specifications to capture business needs and for validation and QA with the customer and share with project stakeholders.
• Identifies and resolves problems that may impact projects by monitoring application development lifecycle progress. Escalates important issues to the attention of Management so that decisions can be made promptly.
• Responds and communicates efficiently between the business, tech, and QA team on projects and facilitate the resolution of user issues as and when necessary.
• Communicates in written, oral and presentation formats to best represent and express user and organizational requirements to audiences, all levels of Management.
• Forms productive relationships with internal customers by listening, clarifying, and responding effectively.
• Test and optimize the user experience to drive demand generation and conversion across all digital properties based on the various organizational programs
• Manage all technical aspects of Aventri and integration topics with marketing automation (Marketo) and SFDC integration
• Develop skills to stay innovative, creative, collaborative, experimental, and curious. Contribute towards Campaign Management & Lead Nurturing in GD-DCX leveraging Marketo, Aventri, and bFO techno-functional knowledge

Business / Soft Skills and Experience

• Exceptional relationship management and communication skills with the ability to influence
• Solid communication and interpersonal skills; ability to work effectively with global teams
• Ability to work closely with globally dispersed stakeholders from Business
• Ability to manage multiple priorities in a fast-paced environment
• Ability to work in a matrix environment with multiple Business groups
• A data-driven mindset with the ability to influence behavior based on analytics
• Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels

Qualifications

• Open to learning new technologies in the Digital space

• Good IT system analysis capabilities
• Excellent communication skills and stakeholder management
• Proficiency in Microsoft Office
• Master's in engineering, business, digital marketing, marketing or communications
• Functional knowledge of digital marketing ecosystem, content marketing, and event management, social media, etc.
• Working in a digital marketing/marketing automation role or similar
• Technical proficiency in digital marketing space (Optional)
• Experience with application integration and related marketing applications (Optional)
• Proficient in HTML, JavaScript (optional)

Qualifications

Aventri Lead

Role and Responsibilities

• Understands Aventri product suite and integration with SFDC, and partner with Digital practice to leverage, optimize, socialize and support Digital Demand generation Platforms
• Assists the business in defining scope and priorities for system initiatives (new projects and ongoing maintenance).
• Participate in requirements gathering sessions, proactively drawing out requirements from stakeholders.
• Hands-on from requirements, through development and deployment
• Performs gap analysis to identify opportunities for process improvement or management control of workflow.
• Creates requirements definition documentation, including use cases, and functional specifications to capture business needs and for validation and QA with the customer and share with project stakeholders.
• Identifies and resolves problems that may impact projects by monitoring application development lifecycle progress. Escalates important issues to the attention of Management so that decisions can be made promptly.
• Responds and communicates efficiently between the business, tech, and QA team on projects and facilitate the resolution of user issues as and when necessary.
• Communicates in written, oral and presentation formats to best represent and express user and organizational requirements to audiences, all levels of Management.
• Forms productive relationships with internal customers by listening, clarifying, and responding effectively.
• Test and optimize the user experience to drive demand generation and conversion across all digital properties based on the various organizational programs
• Manage all technical aspects of Aventri and integration topics with marketing automation (Marketo) and SFDC integration
• Develop skills to stay innovative, creative, collaborative, experimental, and curious. Contribute towards Campaign Management & Lead Nurturing in GD-DCX leveraging Marketo, Aventri, and bFO techno-functional knowledge

Business / Soft Skills and Experience

• Exceptional relationship management and communication skills with the ability to influence
• Solid communication and interpersonal skills; ability to work effectively with global teams
• Ability to work closely with globally dispersed stakeholders from Business
• Ability to manage multiple priorities in a fast-paced environment
• Ability to work in a matrix environment with multiple Business groups
• A data-driven mindset with the ability to influence behavior based on analytics
• Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels

Qualifications

• Open to learning new technologies in the Digital space

• Good IT system analysis capabilities
• Excellent communication skills and stakeholder management
• Proficiency in Microsoft Office
• Master's in engineering, business, digital marketing, marketing or communications
• Functional knowledge of digital marketing ecosystem, content marketing, and event management, social media, etc.
• Working in a digital marketing/marketing automation role or similar
• Technical proficiency in digital marketing space (Optional)
• Experience with application integration and related marketing applications (Optional)
• Proficient in HTML, JavaScript (optional)