Job Description

- Develop and execute brand strategies aligned with organizational goals and consumer insights.- Define brand positioning, voice, and creative direction across all channels.- Partner with leadership to build long-term brand equity and preference.- Manage complete brand P&L for assigned categories or business lines.Campaign Development & Execution:- Lead 360- brand campaigns-from concept to execution-across digital, social, influencer, and offline platforms.- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.Creative & Content Management:- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.- Oversee creative development of video, digital assets, and on-ground content.- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.Media Planning & Analytics:- Plan and optimize marketing spends across digital and traditional channels.- Work closely with media agencies to ensure high ROI on brand investments.- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.Cross-Functional Collaboration:- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.Core Competencies:- Proven expertise in brand campaign management-creative development, production, and media execution.- Strong creative thinking with ability to translate insights into powerful brand stories.- Exceptional project management and stakeholder collaboration skills.- Hands-on experience managing creative and media agencies end-to-end.- Data-driven mindset with strong analytical and reporting capability.- Comfortable working in fast-paced, high-ownership environments.Technical Skills:- Proficiency in Excel, PowerPoint, and campaign analytics tools.- Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).- Familiarity with brand tracking, consumer insights, and research tools.- Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy) - Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands - Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..- Candidates from Top-6 IIMs or ISB only (ref:updazz.com)

Skills Required