Job Description

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life's milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

The B2B Marketing role will join a high-growth Marketing team in our Gurgaon office to build the leading global platform connecting engaged couples with wedding and event professionals in India and provide them with a plethora of the best in the industry at their fingertips. We are seeking creative, confident result oriented professionals to join the team & work on campaigns, content, awards, events & brand associations. This role will be reporting to the Head of Marketing and will be solely responsible for driving the B2B marketing goals and agendas to success.

RESPONSIBILITIES:

• Network with vendor partners, wedding brands, individuals & other possible contacts with the possibility of generating qualified leads for reaching B2B targets
• Develop campaign plans and manage the execution and reporting of multi-channel communication activities aligned with the marketing plan & commercial strategy
• Calendarize all B2B activities to be in sync with the overall marketing goals through close collaboration with Social media, Editorial and Creative teams
• Manager webinars by finding the right panelists and managing end to end execution
• Create B2B content for Emailers, downloadables, SMS and Campaign landing pages as per the preset templates
• Refine and evaluate campaigns based on performance and feedback
• Work alongside the Sales teams to consistently evaluate, differentiate and improve our campaigns

SUCCESSFUL B2B MARKETING CANDIDATES HAVE:

• Minimum 2.5 years of experience in marketing & sales, events, or PR agency
• Strong communication skills to enable you to engage with your target audience and design new strategies to grow the brand awareness
• Thorough understanding of the customer and how effective communication influences behavior
• Excellent written and oral communications skills
• Ability to creative with attention to detail and innovative marketing campaigns which can be used via any channel
• Ability to use tone of voice, brand key and key campaign vehicles to drive customer retention and growth
• Ability to prepare, analyze and present statistical information
• Ability to create and implement marketing plans
• The successful candidate will be a self-starter; this individual must be adaptable, persuasive, tenacious and perceptive and be able to execute a well-developed plan.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

#LI-

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

TKWW's approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our "new normal", TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.