Job Description

Responsibilities:

- Ability to produce well-thought out, well researched and humanized content regarding Business Operations & Tech domains (English: India & Select Global Markets)

- Create and own Quarterly Content Calendar including planning, pipeline and validation.

- Create original, engaging content and own a conversational style of writing that speaks to the enterprise readers across different stages of the funnel.

- Create short-form copy assets for marketing campaigns (B2B Cold Email Sequences, Cross/Up Sell Email Sequences, Social Media Content, Infographics.

- Conceptualize and create long form content pieces including White Papers, Product/Solution Docs etc.

- Conduct trend & keyword research analysis and use SEO/CRO best practices to increase distribution & conversion metrics

- Track & Benchmark Content from Competition Players & Segments

- Collaborate and work closely with Demand leaders, Research Analysts, Content Marketers, PR Teams and Strategic Business Planners to develop creative concepts and assets that engage & convert users.

- Be a strategic advisor to Demand leaders, Research Analysts, Content Marketers and strategic marketing planners in helping to position business services, define key messages, and differentiate Awign Offerings.

- Be an expert in Awign's content marketing strategy, brand guidelines, style guides, and content typology.

- Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.

- Understands Distribution dynamics, Attention Metrics, & Strategic Ad placing assets to reach maximum impressions and conversions of the post content.

- Innovate continuously to create new/optimize existing channels, technology, approaches, or assets for campaigns.

- Ensure deliverables have zero/minimum errors and are consistent with the Awign guidelines

- Repurpose created/existing content as per the requirements of the different distribution channels.

- Manage vendor KPIs and relationships to enable a robust content strategy and frameworks.