This role will contribute to a cross-channel content strategy and execution.
Mission:
The mission for our Creative Content Writer is to tell moving stories, to make our brand come alive in all forms of content - Web, Videos, Social ads etc.
Roles and Responsibilities:
- Be the voice of ACKO by creating exciting, compelling and original content for search engine optimised blogs & monthly ad campaigns.
- Work with the SEO team on optimal keyword research, & understand the intent of keywords used in searches.
- Proofreading & Editing, articles and blogs for ACKO.
- Be a part of Ideation & execution of monthly digital marketing campaigns.
- Data-driven approach: Keep track of analytics/feedback for all pieces, and use the feedback to improve the content.
- Content marketing: Work with the content team and make compelling content pieces - blogs, emails, ebooks, emailers, etc.
- Stick to the content calendar deadlines.
- Experience on Tools
- Familiar with Copyscape and other proofreading tools.
- Proficient in MS Word, Google Docs, sheets, presentations.
Mandatory Skills:
- A full-stack content wizard with 3+ years of relevant experience.
- Someone with excellent written and spoken communication skills in English.
- Familiarity with Inbound marketing principles.
- Familiarity with content marketing collaterals - landing pages, ebooks, blogs and Social media ads, mailers etc.
- Education: A bachelor\'s degree is the least we ask for.
- Experience in keyword research and content strategy.
- Ability to write long/short forms of content.
- Write content based on SEO inputs like keywords from SEO and self-keyword research skills..
- Proven ability or knowledge on doing research on the internet on insurance and finance related topics for sourcing the content.
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