Job Description

General Manager- Marketing & Communication

Functional Scope:

Brand:
1. Follow the strategic Marketing Roadmap and set the brand strategy.
2. Define the organization\'s brand positioning to reflect the unique role that the organization play in the industrial
cluster ecosystem development.
3. Own and evolve brand standards and brand experience across all channels (e.g. external
communications, representation at events, social media, PR)
4. Develop key measurements for brand reputation and brand engagement in the market to
ensure communication strategies and marketing programs.
5. Use consumer feedback and trends in the market to create compelling brand stories and
build a unified culture around the brand.

Marketing:
1. Liaison with the marketing agencies (brand, social media, PR) and track their performance.
2. Implement and oversee marketing campaigns utilizing various marketing channels.
3. Explore marketing initiatives and processes to maintain competitive presence in the
domain.
4. Benchmark marketing strategy against competitors to establish differentiation.
5. Monitor and manage relevant marketing reporting dashboards to ensure continual platform
evolution (website SEO, social media growth, news coverage, announcements, events, etc.)
6. Strengthen existing relationships with relevant journalists, influencers, and media partners

Responsibilities: Internal & External Communication (Corporate & Non- Corporate) & PR content formulation

Skills:

1. 15+ years of related experience managing & execution marketing & communication strategy.
2. Strong communication skills and strong ability to craft messages and campaigns.
3. Proven ability to design, execute, and measure communication, content, and brand strategies.
4. Experience implementing digital and social media strategies and programs.
5. Ability to leverage data to inform awareness and measure success

People First Consultants