Job Description

AVP- Marketing Job Req ID 22449514 Primary Location Gurgaon, India Job Category Marketing

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The Marketing Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Responsibilities:
Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the the Citi Consumer Lines of Business. This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
Meet deliverables addressing: elements of the program, product profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
Partner with product and segment managers on marketing strategy and execution plans.
Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfillment, internal communications to the field.
Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
Manage program fulfillment and offer management including client inquiries regarding promos or campaign fulfillment.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
Experience in program management. Experience in retail banking and/or credit cards businesses.
5-8 years experience
Proven analytical, project and process management skills Solid organizational skills and ability to manage multiple projects at one time Excellent interpersonal skills
Excellent written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
Excellent digital marketing competence across search, display, paid media and measurement.

Education:
Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Role and Responsibilities:
Lead Brand planning and marketing strategy to create insightful and contextual marketing campaigns to drive brand preference and specific business objectives.
Deliver engaging content on social media, thereby increase the social and digital metrics across channels such as Facebook, Instagram, YouTube, etc.
Come up with new age-ideas and digital innovations to drive brand attributes and engagement with clients.
Run paid media campaigns ensuring ROI for budgets deployed.
Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
Collaborate with business, acquisition, analytics team to drive business for the brand
Amplify campaigns across channels including owned media (emailers, website, mobile app) and paid media (social and digital media), other traditional media (outdoor, print, radio), increasing the discoverability for Citis products
Manage and track the performance of each media channel for timely internal reporting and review.
Leverage data, research and insights tools where appropriate to make smarter decisions.
Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Key Deliverables and Focus Areas:
Brand metrics (reputation, awareness, preference, recall), business deliverables, existing client marketing metrics, customer life cycle management
Brand Building, Creative and media deployment strategy, driving thought leadership and execution excellence on the segment/products
Driving innovation, media partnerships, content strategy for the given segment/products

Qualifications/ Experience/ Technical Skills:
5-8 years of relevant work experience out of which last 3-4 years should be in core marketing
Experience in brand management, product marketing
Expert knowledge in media planning across digital and social media
Demonstrated ability to deliver results that is timely, relevant and effective
Strong relationship building skills & experience of working in a matrix organization will be considered an advantage

Education:
Bachelors/University degree, MBA in marketing/business strategy/communications

On March 30, 2022 , Citi reached an agreement with Axis Bank for the sale of Citis consumer businesses in India. The transaction comprises the sale of the consumer banking businesses of Citibank India, which includes credit cards, retail banking, wealth management and consumer loans. The transaction also includes the sale of the consumer business of Citis non-banking financial company, Citicorp Finance (India) Limited, comprising the asset-backed financing business, which includes commercial vehicle and construction equipment loans, as well as the personal loans portfolio. It excludes Citis institutional client businesses in India. Citi remains committed and focused on serving institutional clients in India and globally. The transaction is expected to close in the first half of 2023 subject to requisite regulatory approvals. As this particular role operates within the scope of Citis consumer businesses, the successful candidate will initially be employed by Citi, but on sale completion, her/his employment will transfer to Axis Bank
Education: MBA/ PGDMr r r r r r r Any Graduate
Industry: Banking

Skills Required