Job Description

About AuthBridge:

Authbridge is India\'s largest Authentication company, delivering cutting edge technology and alternate data analysis for Identity management, Onboarding & Verification and Business Intelligence. We provide solutions across three verticals:

- BFSI Solutions

- Workforce Solutions

- Business Solutions

Over 1500+ clients across 30+ sectors, including Fortune 500 and Indian unicorns, rely on AuthBridge\'s sophisticated authentication products. These API enabled and AI/ML powered products are supported by the largest proprietary identity, education, and criminal databases in the country - allowing us to perform seamless and near instant authentication checks. With a large product and technology team, AuthBridge has conducted over 10 million verification checks since its inception in 2005. AuthBridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security.

Key Responsibilities:

Strategy & Planning:

- Develop marketing and channel strategy for the three verticals of the company in line with the business objectives

- Support building awareness of the brand, positioning of the three business verticals and generating leads for the respective teams

- Create and deliver on an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team

- Plan the coherent execution of the creative as well as performance based deliverables of the team

- Plan the launch of new products and releases along with overseeing the cross-functional implementation of the plan

- Bring in product marketing expertise to the organizational marketing efforts

Communications & Outreach:

- Develop product positioning and messaging that differentiates products in the market

- Oversee execution of both internal and external communication while ensuring enhanced target audience experience by using diverse marketing tools & techniques

- Lead all areas of content generation and production across all media platforms.

- Leverage various ATL channels like Social, Digital, Influencer Marking, PR etc. and BTL channels like events to distribute the content.

- Select and manage vendors to execute the marketing strategy.

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns

- Ensure consistent messaging on brand and product websites and continuously increasing conversion rates

Marketing Trends and Analytics:

- Responsible for continuously assessing current market trend to build a unique compelling value proposition for the solutions.

- Continuously track performance of various marketing initiatives and spend to tweak the strategy to deliver the best possible results for the business.

Team Management

- Lead and nurture the marketing team by monitoring performance on an ongoing basis and ensuring continuous professional development of the team.

Must have work Experience:

- 10-16 years of relevant experience in Marketing, preferably B2B. (Prior SaaS experience will be an added advantage)

- Should have experience in marketing communication and brand management

- Should have experience in working in a high growth environment, preferably in a technology company

Qualification & Functional Skills:

- Postgraduate/MBA in Marketing from Tier I/II Institutes

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