Job Description

Above-the-Line (ATL) responsibilities

• Campaign coordination: Oversee and manage large-scale advertising campaigns across channels such as print (newspapers, magazines), radio, and billboards.

• Media management: Assist with media buying, scheduling, and liaising with external agencies for timely execution and tracking of ad releases.

• Brand visibility: Develop and implement campaigns that build broad brand recognition for real estate projects.

Below-the-Line (BTL) responsibilities

• On-site and local activations: Plan and execute activities like roadshows, mall kiosks, and property-specific events.

• Channel and partner management: Design and execute strategies for channel partners and corporate tie-ups.

• Customer engagement: Organize and manage community and RWA (Resident Welfare Association) programs to connect directly with potential buyers.

Requirements
General and strategic responsibilities

• Strategy and planning: Develop and review integrated marketing plans and budgets, aligning them with business goals.

• Market and competitor analysis: Conduct market research to understand consumer trends and identify growth opportunities.

• Creative and agency management: Manage creative briefs and coordinate with creative agencies for campaign execution.

• Performance tracking: Utilize CRM tools to monitor the sales funnel, track leads, and analyze campaign performance.

• Vendor and budget management: Negotiate with vendors and oversee procurement to ensure cost-efficiency.

Benefits
EPF
Bouns
Insurance
Appraisal
Incentives

Skills Required