Job Description

Job Title \' Associate Relationship Manager-Liabilities Place of work - Uttar Pradesh Business Unit - Retail Banking-Rural Banking Function - Rural Sales Job Purpose : The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals. Roles & Responsibilities: \'- Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports - Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area - Essure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory) - Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation) - Ensuring account activation and subsequently maintaining the health of account - Ensure superior customer service to capture larger wallet share of population - Spearhead resolution of customer queries and issues - Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements - Ensure compliance as per the bank requirements. \'- Recommend process changes in order to improve service efficiency and quality across the branch network - Provide support for implementation of livelihood advancement and community development initiatives. Secondary Responsibilities: - Recommend process changes in order to improve service efficiency and quality across the branch network - Provide support for implementation of livelihood advancement and community development initiatives Key Success Metrics: Customer Acquisition targets, Cross sell targets Educational Qualifications: Graduate Full Time : Bachelors in Commerce / Arts / Science / Biology / Business / Computers / Maths/ Engineering / Management / any others. Experience: 0 - 5 years of relevant branch banking experience.

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