Job Description

1. Map the Bus Operator Landscape & Identify Whitespace Opportunities :- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem - emotionally, psychologically, and logically.- Identify gaps and opportunities for operator-focused initiatives.2. Develop Brand Strategy & Narrative :- Translate insights into compelling brand storytelling, messaging, and engagement formats.- Ensure communication resonates authentically and strengthens operator trust and brand perception.3. Design & Execute Engagement Initiatives :- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).- Test hypotheses to decide whether to kill, iterate, or scale initiatives.- Build playbooks to ensure distinctive and consistent messaging across channels.4. Drive Cross-Functional Execution & Project Management :- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.5. Optimize Engagement & Brand Impact :- Build structured frameworks to track initiative performance using relevant metrics.- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.Qualifications & Skills :- Bachelor's degree in Business, Marketing, Management, or a related field.- 1-2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.- Experience building programs from 0-1, launching initiatives, and scaling engagement programs.- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams. (ref:updazz.com)

Skills Required