Job Description

- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels.- Monitor and manage key performance metrics (CAC, ROAS, CTR, CVR) and report performance regularly.- Develop and test audiences, creatives, landing pages, and bidding strategies.- Conduct A/B testing across ad formats and customer journeys to improve results.- Stay updated with platform updates, trends, and algorithm changes to maintain campaign efficiency.What We're Looking For:-- 3-5 years of experience in Performance Marketing, with proven expertise in Meta Ads and Google Ads.- Strong understanding of digital marketing funnels, attribution models, and paid media KPIs.- Proficiency in tools like Google Ads, Meta Ads Manager, GA4, and attribution platforms.- Strong analytical mindset with a data-driven approach to decision-making.- Creative thinker with the ability to work collaboratively with content and design teams.- Candidates from D2C, Ecommerce or FMCG industry are only applicable.- Candidate must have proven expertise in Meta Ads and Google Ads.- Candidate should have strong understanding of Digital Marketing funnels, paid media KPIs, etc.- Candidate should be proficient in using tools like Shopify, Gsheets, MS Excel and GA4, etc.- Candidate should have experience in A/B testing, audience targeting, creatives, and bidding strategy optimization. (ref:updazz.com)

Skills Required