Job Description

• Excellent written and verbal communication skills
• Prior experience in handling traffic driving mechanisms (Search, Affliates, Email, SEO) and other marketing channels
• Strong bias for action and ability to prioritize
• Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
• Ability to use hard data and metrics to make and support decisions
• Capability to meet our technical requirements, which include Excel and the ability to learn our in-house tools, quickly

Job summary
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our marketing team and help define the course of the Amazon business. Amazon's vision is to enable customers globally to find, discover, and buy anything online.
He/she will have experience in brand building and/or new category marketing and an understanding of consumers' triggers and barriers to purchase. As a marketing leader, they will drive key elements of our marketing (eg. site content, events, social, PR) and partner with various central teams to create and drive the marketing strategy and plans on and off the marketplace. They will create and support programs to ensure flawless execution of high impact marketing campaigns. This would include working with Brands, Vendors, and partnering with the Traffic team to develop an integrated marketing approach across channels (Direct, Free Search, Paid Search, Affiliate Marketing, Display Advertising, Online Video and Mobile)
Key job responsibilities

• Own all key traffic drivers for the category, and work as a category advocate with central traffic teams
• Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.
• Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off Amazon
• Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority
• Conduct in-depth analyses to determine program effectiveness and continuously improve efficiency to maintain optimum RoI
• Understand and use merchandising and customer-facing metrics to guide decision making.
• Meet business goals while ensuring a top-notch customer experience
• Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon's business
• Demonstrated ability to formulate data-driven decisions that lead to results
• Demonstrated ability to conceptualize, manage, and prioritize multiple projects
• Adept at diving several layers deep to identify root causes and problem-solving for them
• Work on resolving a wide range of issues in imaginative as well as practical ways
• BA/BS/B Tech, MBA