Job Description

Role & Responsibilities- Design, execute, and manage a strong performance marketing strategy to drive business growth.- Develop and optimize digital acquisition and remarketing campaigns across multiple platforms.- Manage multi-million-dollar budgets across paid channels while ensuring high ROI and efficient CAC.- Plan, execute, and optimize campaigns to achieve key traffic KPIs through paid, organic, and owned media.- Explore and test new marketing channels to continuously improve performance.- Collaborate with management to share insights, improve funnel conversion, and present results regularly.Experience- Maximum 2-3 years of hands-on experience in performance marketing.- Proven track record of building and scaling large customer acquisition programs in an online business environment.- Experience in media planning and execution across multiple online channels.Skills- Strong analytical skills with deep understanding of acquisition metrics, campaign performance, and ROI.- Hands-on expertise in running and optimizing campaigns across:- Google Search & Display, Facebook, Snapchat, OTT platforms- Ad Exchanges (e.g., Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra)- DSPs (DV360, MiQ, In-Mobi, Revx)- Content platforms (Taboola, Outbrain)- Remarketing platforms (Criteo, AdRoll)- Ability to define and track key metrics, optimize costs, and scale strategies effectively.- Creative mindset with the ability to understand consumer psychology and design innovative acquisition campaigns.What We're Looking ForWe want someone who is not just data-driven but also creative and experimental in their approach someone who can blend analytical rigor with consumer insight to unlock growth opportunities across channels. (ref:updazz.com)

Skills Required