Job Description

About RateGain

Founded in 2004 and headquartered in India, RateGain Travel Technologies Limited (NSE,BSE: RateGain) is a provider of SaaS solutions and one of the world\'s largest processors of electronic transactions and price points for travel and hospitality. It works in more than 100 countries with its 2,200+ customers-including 8 Fortune500 companies, 23 out of top 30 hotel chains, 25 out of top 30 OTAs, all top 10 car rentals, and some of the largest travel management companies, cruise lines, and airlines-to help them accelerate revenue generation through acquisition, retention, and wallet share expansion.

For more information, visit

What we are looking to hire

The marketing team at RateGain is undergoing an evolution with a dynamic team and we are now looking to add high performers who can work across the entire buying journey with sales, product and marketing to create experiences using content to impact the end to end purchase journey. We are looking for a passionate, data-driven marketer to understand and create buyer personas, develop buyer journeys, create an engagement calendar across channels to nurture Marketing Qualified Leads to close into customers, in collaboration with sales

Responsibilities:

• Craft compelling and creative copy for digital platforms including websites, social media, email campaigns, and advertising materials.
• Develop a wide range of content such as blog posts, articles, product descriptions, and other marketing collateral.
• Uphold and evolve the brand\'s voice and tone across all content.
• Ensure all content aligns with the brand\'s messaging and marketing goals.
• Work closely with marketing, sales, and product teams to create content that aligns with customer needs and market trends.
• Partner with designers and creative teams to ensure a cohesive visual and textual presentation.
• Craft copy for lead generation campaigns across various channels such as email, social media, and paid media.
• Utilize SEO principles to maximize content visibility and engagement.
• Use market and audience analysis to inform content strategy and planning.
• Stay updated with industry trends to ensure content relevance and engagement.
• Provide copy for webinars and events, including promotional materials and post-event communications.
• Develop content strategies to drive upsell opportunities.
• Ensure all content is error-free, adheres to brand guidelines, and meets high-quality standards.

Competencies (Technical & Soft Skills):

• Proven experience as a copywriter/content writer or related role.
• Preferably someone from a travel company (not mandatory)
• Someone with at least 4 years of experience in writing for a brand/product.
• Strong writing and editing skills, with attention to detail.
• Familiarity with SEO and content performance metrics.
• Ability to work in a collaborative environment.
• Creative thinking with the ability to translate ideas into compelling copy.
• Excellent research skills and adaptability to different writing styles and topics.
• Experience in using analytics tools to gauge content effectiveness.
• Strong organizational skills to manage multiple projects simultaneously.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

RateGain