Job Description

Associate Director/Sr. Manager - Public Relations & Media

Location : Gurgaon

Objectives of this Role :

- Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility

- Build connections with media and key journalists through a mix of channels, from traditional to digital and social.

- Ensure that our PR efforts serve to achieve immediate and long-term business goals

- Forecast news cycles and identify areas of trending public interest

- Understand the competitive landscape, staying ahead of threats to our brand image

- Establish a media relations plan, with actionable strategies for high-level placements

Daily and Monthly Responsibilities :

- Evaluate and establish the public relations plan and strategy

- Engage with marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.

- Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements

- Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities

- Write timely press releases and media kits, and direct social media team for proactive and regular communication

- Help establish crisis strategies and contain any damage

- Handle all inbound media inquiries and requests

Skills and Qualifications :

- Bachelor's degree/P.G in public relations, marketing, or advertising

- Exceptional writing and editing skills

- Knowledge of traditional and digital media and social media

- Excellent communication and organizational skills

Preferred Qualifications :

- Past work experience in public relations

- Established media relationships

- Familiarity with content management systems (CMS)